LinkedIn can be a great channel to build your personal brand, and even establish yourself as an influential thought leader within your niche. But in order to maximize the benefits of the platform, you need to understand how it works, what generates best response, and how you can utilize its various tools to optimal effect.
To help with this, in this post, we'll go over 10 things that you can do to become more influential on LinkedIn, including how much you should be posting, when to post, what to post, as well as how to take advantage of some of LinkedIn's cool features such as LinkedIn Live, discovering hashtags by popularity and post analytics.
Follow these tips and you'll be well on your way to building a stronger LinkedIn presence in 2021.
1. Post regularly but not too much
Maintaining a consistent posting process is important on LinkedIn - but posting too much can hurt your presence.
Through my research at Onalytica we've found that influencers who post more than 50 times a month on LinkedIn see an average of 26 engagements per post, while those who post between 30-50 times a month see an average of 56 engagements, and those who post less than 30 times see even more engagement, on average.
Based on this, we recommend posting at least 2-3 times a week - but no more than 30 times a month for optimal engagement.
When you post is also significant - try to post in the mornings, perhaps on your way in to work. Then you can revisit those posts later in the day/evening, to reply to any comments you’ve had and boost your engagement.
4. Don’t just share your own content
The 4-1-1 Rule was coined by Tippingpoint Labs and Joe Pulizzi of the Content Marketing Institute. While it was originally created with Twitter in mind, it can also be applied to LinkedIn.
The rule states that:
“For every one self-serving post, you should repost one relevant post and most importantly share four pieces of relevant content written by others.”
By following this rule, you're not just sharing your own content, but you're also providing helpful insights relevant to your audience written by others. This can be industry thought leader content, news, and trends.
At the same time, it’s also important to add your opinion. Many people just like or share posts that they've read, or sometimes without even reading them. You can set yourself apart by adding your own opinions, questions, or other commentary within the comments.
Tell people what you think about the points being made in the article, and don’t be afraid to respectfully disagree with something and suggest a different point of view. This can start a debate, and you’ll find that the post gets a lot more engagement.
5. Don’t be salesy
Although you're obviously looking to market yourself and your business, it's best to avoid being too pushy on this within your LinkedIn posts.
For example, try not to post directly about your product, as it can feel like an advert and turn people away. It‘s better to engage in thought leadership-style conversations, and if people like what you're saying, they'll go and check out your website and product offering.
At this stage it is more about building relationships and making new contacts.
See all 10 tips and the complete SocialMediaToday post
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