by
LinkedIn Profile Tips. A lot of people tell you what you should be doing, but what about what you shouldn’t be doing?
LinkedIn is the place to not only find others but also to be found. And that is why you need a profile that not only helps you get found but also will entice people to contact you once they view your profile. I see many people making fundamental mistakes that actually work against them in this aspect. If you’re going to spend time putting together a profile, I assume you want to maximize your chances of being contacted by the right people, right?
With that in mind, I have created an easy-to-understand list of a few LinkedIn profile tips to check for with my reasoning. If it sounds like an exercise in search engine optimization, you are on the right path. Just like any website owner, you want to stick out and be found!
LinkedIn Profile Tips. A lot of people tell you what you should be doing, but what about what you shouldn’t be doing?
LinkedIn is the place to not only find others but also to be found. And that is why you need a profile that not only helps you get found but also will entice people to contact you once they view your profile. I see many people making fundamental mistakes that actually work against them in this aspect. If you’re going to spend time putting together a profile, I assume you want to maximize your chances of being contacted by the right people, right?
With that in mind, I have created an easy-to-understand list of a few LinkedIn profile tips to check for with my reasoning. If it sounds like an exercise in search engine optimization, you are on the right path. Just like any website owner, you want to stick out and be found!
2. Headline is Not Branded Enough
See that space underneath your name? That is your “Professional” or Profile Headline. It will appear in search results next to your name, as well as next to any questions you ask or answer. It is, in essence, your elevator speech in a few words. Are you just putting your title and company name here? Don’t! This is the place where you need to appeal to anyone who finds you in a search result to reach out and look at who you are. Your Profile Headline is the single most important piece of real estate you have, and you need to brand it as such..
6. Too Few Connections
This is a topic for debate, but too many people have too few connections on their profile, and thus are not getting found. The idea is simple: when you do a search you will see results from your network. And vice-versa. So the more connections you have the more search results you will appear in pure and simple. Combining this is the fact that Windmill Networking is about finding value in online networking with people that you don’t know. So what are you waiting for? If you don’t know who to invite, here are 15 Ways to Grow Your LinkedIn Network as well as 10 LinkedIn LIONs & Super Connectors You Must Connect With!
8. Not Claiming Your Personal URL
When you sign up to LinkedIn you are provided a public URL which you can then include on your email signature or wherever else you want to lead people to your profile from. You can customize this when you edit your profile. Claiming your name here is one of the first things you should have done on LinkedIn. For instance, I can memorize my LinkedIn Profile URL, which is www.linkedin.com/in/nealschaffer, because I customized the last text to “nealschaffer.” If you have a common name, make sure you claim your URL before others do!
See all 10 mistakes and the full article
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.