Four Ways To Dominate With LinkedIn Video

Lacey Abbacchi

Since being introduced in 2017, LinkedIn Video has become a popular type of content on the platform — and for good reason. It can help you build your online presence and build trust and credibility with your target audience. Having created more than 450 videos myself, I can certainly attest to the opportunities it will bring your business.

However, though I believe video should be a part of every business's marketing strategy, many people are still lost when it comes to knowing what to say and how to say it on video. There is so much content floating around that sometimes, it can feel like your message is just going to get left in the dust.

Below are four strategies I've learned that can help you dominate with LinkedIn Video and stand out above all the rest.

1. Always give value.

Whether you're giving sales tips or sharing a life lesson you've learned, always aim to give your audience value — no matter what you're talking about.

There has to be something in it for them. Ask yourself the question, "Why should they care?" That's not meant to make you feel bad, but to remind you to always have a takeaway for your audience.

Make sure that when someone has finished watching your video, they walk away having learned something. You should always seek to educate, inspire or motivate.

And remember, their curiosity is a huge opportunity for you. They’re spending time watching your video for a reason, so make it worthwhile for them.

4. Don't be afraid to get personal.

No one cares about what you do until they know who you are. This sounds harsh, but in my experience, it's the truth. Contrary to popular belief on LinkedIn, people actually want to know more behind the professional.

Historically, the platform was only about business, and (sorry, LinkedIn) I found it a bit stuffy. However, when video was introduced, I believe LinkedIn took a whole new turn. Now it's a beautiful mix of professional and personal content that gives others context and meaning into your career.

So, one of the best ways that you can dominate on video is to simply be you. Don't be afraid to tell your story and get a little vulnerable. Share your failures, lessons, life experiences and how your journey got you to where you are now. People buy from people. They want to see that you're human, too.

Be open, and share things with your audience that you feel they could learn or get value from. But no matter what, always come from a place of honesty and authenticity.

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4 New LinkedIn Features for Job Seekers

By Jane Jackson

LinkedIn has been busy rolling out multiple new features in 2020 to help job seekers to build their brand on this platform to make applying for jobs, getting noticed by hiring managers & recruiters, and preparing for job interviews easier.

Let’s take a look at my favourite 4 features for job seekers that LinkedIn has added recently – some of them are VERY exciting, others are definitely worth experimenting with.

2. The Build a Resume Feature

This is handy LinkedIn feature if you don’t have a resume and decide to create your LinkedIn profile first. I have no idea why anyone would do things in that order, but assuming you do, then LinkedIn’s Build a Resume feature makes it easy for you.

What’s handy about it is that it pulls all your LinkedIn information within seconds into a document that is already formatted into a resume. Yes, within SECONDS! I tried it out and ended up with an 11 page document which is far too long and required a huge amount of culling to get it succinct enough for a resume! Remember this:

A RESUME IS A SYNOPSIS OF YOUR CAREER HIGHLIGHTS THAT IS RELEVANT TO THE READER.

So I suggest you try it out and then spend time tailoring it to suit the job to which you wish to apply. It needs to attract the attention of the screener and have the right key words so that you’re a good match.

Here’s my YouTube video that explains exactly how to find the Build a Resume feature and how to use it.

3. Job Interview Preparation Feature

Now THIS new LinkedIn feature is truly wonderful for job seekers as it guides you, step-by-step to prepare for job interviews and provides the opportunity for you to record yourself.

You can watch how you did and also send the recording to your career coach to critique and provide feedback. In fact, you can send the recording to anyone you’re connected to on LinkedIn who is willing to give you feedback!

I know you might feel a bit shy about recording yourself but if you get used to seeing yourself on camera, and you become comfortable with speaking to a webcam, it’ll be good for you when you have your video job interviews via Zoom or Microsoft Teams or whatever your recruiter or hiring manager may schedule for you.

For a step-by-step guide to this feature click here

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10 LinkedIn Profile Mistakes You Want to Avoid and Why

by Neal Schaffer

LinkedIn Profile Tips. A lot of people tell you what you should be doing, but what about what you shouldn’t be doing?

LinkedIn is the place to not only find others but also to be found. And that is why you need a profile that not only helps you get found but also will entice people to contact you once they view your profile. I see many people making fundamental mistakes that actually work against them in this aspect. If you’re going to spend time putting together a profile, I assume you want to maximize your chances of being contacted by the right people, right?

With that in mind, I have created an easy-to-understand list of a few LinkedIn profile tips to check for with my reasoning. If it sounds like an exercise in search engine optimization, you are on the right path. Just like any website owner, you want to stick out and be found!

LinkedIn Profile Tips: The 10 Mistakes You Want to Avoid and Why

LinkedIn Profile Tips. A lot of people tell you what you should be doing, but what about what you shouldn’t be doing?

2. Headline is Not Branded Enough

See that space underneath your name? That is your “Professional” or Profile Headline. It will appear in search results next to your name, as well as next to any questions you ask or answer. It is, in essence, your elevator speech in a few words. Are you just putting your title and company name here? Don’t! This is the place where you need to appeal to anyone who finds you in a search result to reach out and look at who you are. Your Profile Headline is the single most important piece of real estate you have, and you need to brand it as such..

6. Too Few Connections

This is a topic for debate, but too many people have too few connections on their profile, and thus are not getting found. The idea is simple: when you do a search you will see results from your network. And vice-versa. So the more connections you have the more search results you will appear in pure and simple. Combining this is the fact that Windmill Networking is about finding value in online networking with people that you don’t know. So what are you waiting for? If you don’t know who to invite, here are 15 Ways to Grow Your LinkedIn Network as well as 10 LinkedIn LIONs & Super Connectors You Must Connect With!

8. Not Claiming Your Personal URL

When you sign up to LinkedIn you are provided a public URL which you can then include on your email signature or wherever else you want to lead people to your profile from. You can customize this when you edit your profile. Claiming your name here is one of the first things you should have done on LinkedIn. For instance, I can memorize my LinkedIn Profile URL, which is www.linkedin.com/in/nealschaffer, because I customized the last text to “nealschaffer.” If you have a common name, make sure you claim your URL before others do!

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