5 Ways to Help Your Employees Shine on LinkedIn While Elevating Your Own Brand

BY AMY GEORGE

Does the thought of your employees being active on LinkedIn scare you? It shouldn't.

Rather than fearing they are on there looking for new jobs, you should hope they're there representing your company well. Your employees are an extension of your brand -- on LinkedIn and everywhere else. Here are five ideas for helping your people shine on LinkedIn in ways that cast a positive light on your company, too.

1. Host a headshot event at the office.

Hire a photographer to spend a couple hours, half day or whole day at the office taking everyone's headshot. This will save your employees time and money and say to them that you care about them and they are valued. Individual headshots might cost $100 or $200 each but by hiring a photographer or a longer period of time, you can work that price down and give your people a really nice treat.

3. Encourage team members to write articles on LinkedIn.

If you have team members who write blogs on your company website, encourage them to share those blogs to LinkedIn or maybe even write original content for the platform. If you don't have a company blog, consider using LinkedIn as the means for your company's subject matters experts and leadership to write articles to share their industry knowledge, market trends and exciting ideas.

See all 5 ways and the complete Inc. article