5 Tips To Game The LinkedIn Algorithm

Adrian Dayton

Does LinkedIn keep pushing your posts down to the bottom? Are your posts constantly flagged as ‘low-quality?’ The Problem is that you don’t know how LinkedIn thinks. There are some simple ways to boost your visibility across the site, increasing your social media presence.

1. Add Followers
You can’t be seen on LinkedIn if you don’t have many connections. It’s very easy to add some; go to the “My Network” tab, then you have three options. There is the recommended section, people that LinkedIn thinks you might know. Then, the individual search, which isn’t the most effective way to add connections fast, but if you want some specific people in your feed, this is a great way to do it. Finally, there’s the import personal contacts tab, which is a fantastic way to add most people that you already have the contact information for. You can literally import your entire list from Gmail or Outlook and double your LinkedIn connections overnight. 
**  If too many people reject your connection requests you can have you account locked.  Send out a smaller batch each day instead of sending out to your entire contact list...

4. Find Your Audience
It is better to have a group of 100 people who constantly comment, like, and share, than 10,000 people who never interact with you. Think of it as a web. The average user has 450 connections; if you have chosen these 450 connections very wisely and they all like to share and comment, each one of those 450 connections are sharing to their 450 connections. The numbers get very large, very quickly. You also have the potential for these article to spread beyond the first two degrees, this is what makes the viral nature of social media so intriguing. So, find an audience that likes your posts is willing to like and share them.

See all 5 tips and the complete Forbes article