Six ways to make your LinkedIn company page stand out

Dayna Steele

As business gears back up, search activity is doing the same on LinkedIn as companies look at personal profiles and company pages for hiring, contract work, leads, and more. Don’t wait – this would be a great time to get to work updating and refining your online information.  

Viveka von Rosen, Chief Visibility Officer & Co-founder at Vengreso and LinkedIn author, has six great tips on what companies should be doing right now to update your company presence on LinkedIn. 

ONE: Create a new banner 

Create a banner that speaks to your audience’s points of pain or needs right now! Especially if they have been adversely affected by Covid-19.  Use your banner to let them know you can help solve any issues your clients have due to furloughs, decreased budgets, remote working, Illness, fear, etc.  You can get the dimensions at www.VengresoBanner.com.  Check out what it might look like at www.LinkedIn.com/company/Vengreso. 

TWO: Create relevant content 

Create relevant content on your LinkedIn company page every day.  Stop the heavy-duty sales pitches and job postings.  Find content that is useful to your audience, either your own or curate relevant content from partners or clients. Use the description or “what do you want to talk about” section to describe the asset you are sharing, why they should read it, and what they’ll get out of it.  And, if you are sharing a partner or client’s post, make sure to @Mention the person or company in the post.   

THREE: Employee advocacy 

If you have employees, share the link to the post with them (in an email, or through your employee advocacy tools or a project management tool like Asana, Slack or Teams).  Then they can share it with their networks, which will significantly increase the views on your posts and may get you new followers as well. You will have to be an ADMIN to post the content, but employees don’t need to be an admin to share it. 

** I'm a big fan of number 3 **

See all six ways and the complete Microsoft.com article