How to Use LinkedIn Publisher to Get More Visibility

By Viveka von Rosen

Do you want more visibility on LinkedIn?

Are you using the new LinkedIn publishing platform?

Publishing content on LinkedIn Publisher can give your content and your reputation a boost.

In this article I’ll share the best practices for publishing your posts to LinkedIn for more visibility.

Why Use Publisher?

Posting articles to LinkedIn with Publisher makes the content searchable by keyword in LinkedIn’s post search box.

What you need to know for more visibility on LinkedIn with Publisher.

It’s a great way to showcase your knowledge and expertise in any given area, and that’s a big part of content marketing!

Beyond visibility in search, both your connections AND your followers see your published posts just like on Facebook.

If your post is viewed enough times, it’ll get picked up by LinkedIn’s newsreader, Pulse. At that point, you’ll get exponential views, comments and shares.

Your Publisher post can be picked up by Pulse.

Here’s a quick example showing just how powerful LinkedIn Publisher can be.

Wendy McClelland wrote an article called, “Why I Say NO to Coffee Meetings.” On LinkedIn Publisher, that single article got almost 60,000 views, 2,100 shares on LinkedIn, 515 comments, 218 Facebook likes and 93 tweets. I don’t know about you—but that’s usually more visibility then I get on my own blog!

This one article generated huge results for its author.

Wendy’s results?

• Over 10,000 views in two hours after being published
• The article has also been republished on over 60 other sites/blogs
• Over 150 new connections
• 2 radio interviews
• 2 new coaching clients
• Numerous joint venture offers
• 2 speaking gigs and a number of other future dates to be booked

Here’s how you can get started on Publisher and reap some of these rewards for yourself.

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