8 LinkedIn Profile Tips

Melissa Leiter

Many people think of LinkedIn as a resume of sorts. While that’s certainly true, it is also so much more. 

Get out of the mindset of “traditional resume” and get ready to learn the LinkedIn profile tips you need to know to help further market yourself and your business.

First, let’s take a look at why you need a LinkedIn profile as a small business owner. You’re not looking for a job, so how can you use LinkedIn?

Unlike other social sites, LinkedIn is not generally a place to push out “fun” messages about your product.  Rather, LinkedIn is predominantly a networking site to connect with individuals in your industry as well as find, share and engage with more in depth content.

As 260 million users are actively using LinkedIn, there’s a good chance that someone will go to your page at some point to learn a little bit more about you and your company.  Especially if they are in your particular industry or looking to learn a little bit more about who runs your company.

This is a perfect opportunity to further showcase your company and your brand by making sure your profile is inline with that brand.

Follow these tips: 

3) Your summary.  In order to add a bit more of a personal touch to your LInkedIn profile I suggest completing a summary of yourself.  This is a great place to talk candidly about why you started your business and what it means to you. Furthermore, if you are looking to gain specific connections on LinkedIn for a certain purpose, here’s a good place to point that out.  Try to keep it short and entertaining.

5) Your tagline. This is a great place to emphasize your brand. I highly recommend avoiding the generic. Try to stand out. Instead of just putting “business owner,” get fun with it.  Or at the very least describe what kind of business owner you are. I.e. “SF Sustainable Furniture Company Owner.” (Side note: have fun but try not to come off as arrogant.)

8) Groups.

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