Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask

by Amanda Sibley

Common Questions About LinkedIn Followers and LinkedIn Connections

12) Do the people who you personally connect with automatically become followers of your company page?

Your connections are personal connections associated with your personal LinkedIn profile. Followers of a company page are not the same. Followers must click the “Follow” button at the top right of your company page. Followers also do not need confirmation like connections do.

13) How do you get more followers to your company page?

Put LinkedIn follow buttons on your website pages to help drive relevant traffic to your company page, link to your company page in blog posts and in emails you send, and include social share buttons on all pieces of content you create. You can also link to your company page on other social media networks.

But most of all, a popular LinkedIn Company Page comes from a steady stream of high quality content that helps the follower-base, and ideally, prompts discussion.

Common Questions About LinkedIn Analytics

15) What are "clicks," "impressions," and "engagement" of company page posts?

Each company page post gives you metrics to help you determine which post does best. "Clicks" refer to the number of people who click on your post, either to view the content or to come to your company page. "Impressions" refer to the number of eyeballs on your company page post, either in their newsfeed or on your company page. One person can account for more than one impression. "Engagement" is the collective number of likes, comments, shares, and clicks, divided by impressions -- it's given to you as an engagement rate. This shows you if you post was engaging to your followers.

Common Questions About LinkedIn Company Pages

1) Is a LinkedIn Company Page free?

Yes! You can create a company page for your business for free. 

4) Can you manage more than one company page?

You can be the administrator of more than one company page. In order to do this, you must be associated with the company in your current job section on your personal LinkedIn profile, and have a company email address that is a unique domain. For example, our unique domain is <name>@hubspot.com.