4 secrets to standing out on LinkedIn

By Samantha Collier

What separates the great LinkedIn profiles from the average ones is how people use all of the various features on LinkedIn. Of course, it’s also important to have a fully optimized profile.

But it’s not good enough to just fill out your profile anymore. You must do that pesky act we all talk about so often—engage.

The LinkedIn blog recently published an article about four ways to stand out on LinkedIn. Here’s the distilled version:

1. Status updates

LinkedIn users who share content with their LinkedIn networks at least once per week are nearly 10 times more likely to be contacted by a recruiter for new opportunities. News feeds are prominently displayed on home pages due to the recent LinkedIn upgrades. Take advantage of this by sharing articles, blog posts, third-party content, newsletters, etc. Remember, quality is key. And don’t over post either.

2. Schedule, schedule, schedule

Many professionals (including the attorneys with whom I work) don’t think they have the time to be active on LinkedIn. Because LinkedIn has a variety of smartphone and iPad apps, this can’t be your excuse anymore.

Create a schedule and stick to it. Remember, you have to repeat a new action a hundred times to create a new habit. Post updates to LinkedIn on the train to work in the morning, or when you have your morning coffee. When you do it is up to you but you need to stick with it.

Secrets 3,4, and the complete article