8 Tips for Expanding Your Reach on LinkedIn

by Carolyn Edgecomb

1.  Include a Shortened Link

Are people clicking on your linkedIn posts? You won’t have any idea unless you’re using a shortened link. Any link directly uploaded to LinkedIn will be stripped of its tracking token.

So before you hit “share”, make sure you’re using a link shorten link Bitly. It’s important to know what engagement you’re getting from each post.

For those of you using HubSpot to schedule your social media posts on LinkedIn, the link is automatically shortened and the tracking info is included. Providing you with all of the insight you need to access the success and engagement your posts are receiving

3. Ask a Question

How do you typically start off your posts on LinkedIn? Are you providing your connections with a quote or a one liner that you think will capture their attention?

You may want to rethink that strategy.

Start off each post with a question. This is a great way to get the conversation started. They likely won’t respond or leave a comment on your post if you aren’t asking them or actively engaging with them.

7. Don’t Just Think Monday Through Friday

Don’t just share your content from 9-5 on Monday through Friday. That is the time frame in which your audience is at work. There for, it’s unlikely that you will receive a ton of engagement during those times.


Your audience will engage with your updates throughout the week, and will continue to have a strong engagement base well into the weekend. Consider adapting an always on approach and scheduling updates on the weekends.

All 8 Tips and the complete article