How to Use LinkedIn Today to Find Popular Content

By Stephanie Sammons


These days we can get our daily news through a multitude of resources from across the web.
But LinkedIn Today is the new player in town for the professional community. Plus, it’s a great resource for putting your daily news in the context of your professional social network.
As LinkedIn describes it, LinkedIn Today allows you to discover what the world’s professionals are reading, sharing AND tweeting. Bottom line, it’s a professional social news source that you can utilize to grow your social influence.

The Top News From Your Industry Curated by the People

The power of LinkedIn Today is that the top articles are showcased based on how often they’ve been shared by the professionals within a variety of industries. There’s no editor. These articles are curated by LinkedIn members!
Not only will LinkedIn Today show you the top headlines that LinkedIn members are interested in by industry or news source, you can also see what some of those members have to say about the articles when they include comments. (I would highly recommend including your own comments on EVERYTHING you share.)

You can see who shared each headline.

For each headline that appears, you can see how many times the article has been shared, and you can even filter the most recent shares by company, industry or location. It’s important to note that currently LinkedIn will only show you the most recent shares and this is updated frequently.

How does LinkedIn determine which articles get visibility on LinkedIn Today?

What makes LinkedIn Today so powerful is that the news articles displayed are those that have been shared, liked or commented on the most by LinkedIn members. Articles are sorted by industry and news source, based on the industry assigned to profiles of those who have shared them.
Most importantly, LinkedIn will give a higher preference to more recent articles if they’re being shared quickly by a broad base of members. LinkedIn Today will also show you top industry articles from StumbleUpon and even articles that your direct LinkedIn connections have shared.

LinkedIn Today pulls in popular articles by industry from StumbleUpon.

LinkedIn Today shows articles shared by your connections!

3 Steps for Using LinkedIn Today to Build Influence

There are many ways to build social relationships with your LinkedIn connections. One of the best ways to grow your social influence is to consistently curate and share timely, relevant content with your connections so you stay visible and valuable.
Remember, with all of the content now available online, people are overloaded with information but they’re thirsting for knowledge. Position yourself as someone who is “in the know” within the context of your industry to become an influencer.

#1: Customize LinkedIn Today - See #1 and the rest of the Social Media Examiner Article

About the Author, Stephanie Sammons

Stephanie Sammons is the voice behind Smart Social Pro, a resource for professional practitioners to help them understand how to leverage the power of social media and blogging in their practices.