5 Tips for Posting Pulse Articles on LinkedIn

Geoff Livingston

LinkedIn Pulse uses an algorithm to determine how it should source your post. It matches content to an industry professional’s interests. So if you are a healthcare provider, you won’t receive posts on accounting.

There are ways to optimize LinkedIn Pulse to better reach intended audiences. Here are some suggestions based on research:

1) Social Validation Ratio

The LinkedIn Pulse algorithm uses as social validation ratio to determine how often it sources a member’s Pulse post, says data scientist Andy Foote. The relative number of views doesn’t matter. Instead, the percentage of likes, reshares and comments per view is what triggers a featured article in Pulse.

Sharing your post as soon as you publish is critical. Send it on to your most engaged communities. You need people to like, share and comment to achieve the right ratio. I can already see scenarios where people are gaming initial social engagement to trigger featured Pulse articles.

2) Timing Is Important

Because social validation drives success you want to publish on days when most people use LinkedIn. Those tend to be Monday through Friday during business hours, with an emphasis on Tuesday, Wednesday and Thursday. You can further refine time-based optimization by targeting times when people are at their desks; before work, lunch hours, or the end of the business day.

Read tips 3-5 and the complete article

The expert trick to hone your skills section on LinkedIn

LinkedIn recently released its list of most hireable skills in 2014 — and, perhaps unsurprisingly, all of the top 10 are for techies.

If you’re employed (or hoping to soon be employed) in a tech-related field, this list is helpful. But what if you’re not a techie, hacker or self-proclaimed data geek? What about the plethora of salespeople, marketers, executives, entrepreneurs, consultants and writers also using the platform?


Image: LinkedIn

The skills you display on your profile matter — and in case you missed the update, LinkedIn recently tweaked its search engine so that you can filter by the skills on a user’s profile (i.e., your LinkedIn Skills affect your search rankings). So instead of simply guessing what to list or waiting for a colleague to endorse you randomly, try following the below steps to get more eyeballs — and more importantly, the right eyeballs — on your profile.

Below is an expert trick I’ve learned as a professional LinkedIn profile writer.

1. Find the schools with graduates in the companies and functions you are targeting

Using LinkedIn’s little-known University Finder tool, choose the filters that you are targeting, such as companies you want to focus on, locations where you want to work or roles you want to take on.


Image: LinkedIn

For example, I might pick Google as the target company and my function might be marketing — I would get a list of schools including Stanford, U Penn, UC Berkeley and Harvard. Write these schools down to reference in step two.

2. Find the skills students graduate with in those universities

Now, pick any of those top schools from step one and visit their University Page, and click on the ‘Explore Careers’ link. A search interface should come up similar to the one in step one — but this time you can see a list of skills graduates have on their profile.


Image: LinkedIn

In a spreadsheet, create a column A labeled “Skills,” and list the top 10 skills shown under the column labeled “What they’re skilled at” for each school. Don’t worry about repeating the same skills; just write them all down in one long list.

Using the example above, I would pick the target company, Google, and my function, marketing. What appears is a list of the top skills that alumni who are working in marketing at Google have on their profile. Write the top 10 of these skills in the spreadsheet, then move on to the next University Page, filter by company and function, and record the skills until there are at least 50 in your list.

See the rest of the tips and the complete Mashable article


5 Clever Tips to Boost Your Popularity on LinkedIn

Chances are, you have a LinkedIn profile, but it’s probably not getting the type of attention that you’d hoped or expected. We get it, and we’re here to help. Here’s how to boost your LinkedIn game and win the attention of recruiters online.

2. Add multimedia and links to your profile. This tip applies to anyone who can link to their work samples online, for instance designers, artists, bloggers, and the like. It should also be noted that if you’re trying to land a job in a creative field where a portfolio is required, then you better have a portfolio ready to go and easy to link to online. If your portfolio consists of work that was performed for a client, always get permission to use the finished product in your portfolio. The more samples of work you have — whether it be blog posts or graphic design samples — the merrier, so link, link, link to the fabulous work you’ve produced throughout your career.

5. Strategically promote yourself. Did you know that you can add a View My Profile badge to your email signature, blog, website, etc? Well, you can, and LinkedIn has made it super easy for you to do that with this tutorial. You want to make it easy for people to find you on LinkedIn, which means your custom URL (mentioned above) should be easily identifiable and should be listed in your contact information when sent out externally. The world we live in today is all about convenience, immediacy, and online sharing (i.e. social media), so keep this in mind when promoting yourself. If it takes more than one click to find your profile from an external link, then good luck gaining new followers — no one is going to go on a mad hunt to find you, especially not a recruiter. Promote yourself, but also make it worth the reader’s valuable and limited time.

Read all 5 tips and the complete article 

The Most Powerful Connection Tool On LinkedIn You Should Start Using Today

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The phrase “It’s not what you know it’s who you know“, is not just a cliche. It’s an insight into the power of human networks. Almost all successful entrepreneurs understand how to build relationships that lead to lucrative joint ventures and collaboration.

Social media provides tools and technology that let you grow and build connections at scale globally. On the social web it starts with tweeting someone’s content, sharing their post on Facebook or adding value to people’s lives on LinkedIn by publishing great content. This is the “weak tie” part. Once this is made you can meet up on Skype, send an email or even have a face to face meeting.

The often ignored connection tool on LinkedIn

Having spoken and delivered presentations for hundreds of business owners over the past couple of years, I’m constantly surprised to find that majority of them are not taking advantage of this amazing “connection tool” on LinkedIn that is underused and often ignored.

The tool I’m referring to is LinkedIn’s ‘Advanced Search’.  In my opinion, this has to be one of LinkedIn’s best features. It’s by far the quickest and most accurate way to search, find and connect with 100’s of contacts in your target market.

image: http://linkedinadvice.com/wp-content/uploads/2015/02/The-Most-Powerful-Connection-Tool-On-LinkedIn-1-300×114.jpg
The Most Powerful Connection Tool On LinkedIn
Now before I go ahead and show you how to use the tool, the first thing we must do is get really clear on your target market.  This is the key in order to fully maximize your search result. Here are a few things to consider when creating you ideal client profile:

  • Location
  • Company Size
  • Industry
  • Organization Role
  • Job Title
  • Keywords (common words they would use within their profile)

Take a moment now and ponder about these points. Remember, the more specific you are in whom you want to target, the more quality contacts you will find and connect with.

Once you’ve completed this, you’re now ready to start searching for your target market. Go to the top of your LinkedIn profile and click on the ‘Advanced’ Search Link located in the middle. Once you click on this link a pop up should appear that looks like this:

image: http://linkedinadvice.com/wp-content/uploads/2015/02/The-Most-Powerful-Connection-Tool-On-LinkedIn-2-300×226.jpg
The Most Powerful Connection Tool On LinkedIn
For the purpose of this example, we are only going to focus on the areas I’ve highlighted in the image below. These are the same points we discussed earlier on in the article when you worked on identifying your ideal client profile.

See the example and the complete article

Are You a LinkedIn Dinosaur? It Depends on Your Connection Strategy

If there’s one inevitability in life it’s change. There’s not much else as volatile in our lives as the social media networks we use every single day.

Behind the scenes Facebook, Twitter and LinkedIn roll out bug fixes and split test new features and UI to various populations on a daily basis. Then when they’ve gathered enough information, they do a big release and everyone complains.

“Oh look, Facebook updated their privacy policies again.”
Remember when we had the thumbs down option, or the Facebook Timeline that included every single post from our friends?

Remember LinkedIn Events, or when we could actually research our LinkedIn Skills, or invite other people to join us simply because we shared the same group?

When people think about the updates to social media, they mostly think of the features that were stripped away from them. That’s just how our minds work.

But what might have gone unnoticed is how easy LinkedIn is making it for total stranger to connect with one another, by way of adding new connection features in all sorts of new places; connection features that require just one click.

These days, you don’t even need to go to a separate invitation page to ask people to connect with you on LinkedIn. You can do it right from a search results page, from the mobile app, and from the You Might Also Know page that goes on endlessly. One click. Invite sent. Easy. Boilerplate language and all.

This is how easy a connection request is from the search results page on LinkedIn.
Connecting on LinkedIn's Search Results Page

It strikes me that by way of action, LinkedIn is telling its users to connect and connect widely, despite their original terms of service, whose main thrust was/is “Only connect with people you know“.
Actions speak louder than words. And despite LinkedIn’s assertion that they only want its users to connect with known entities, their features tell us a different story. Connect and connect widely.

LinkedIn even published a study, using their Economic Graph, to show that regions with more connections have more jobs.

There are many possibilities LinkedIn is offering these new streamlined connection opportunities; market share, increasing the value of it’s recruiting and sales products, looking good in front of investors etc.

Whatever LinkedIn’s reasons, I’m glad for this change. It means more opportunities for me as a small business owner, and more opportunities for the job seekers whose LinkedIn profiles I professionally write to help them find better jobs.

To those people who continue to shun the boilerplate language they receive from invitations, I say this, “Loosen up. Most of the connection requests these days come from one button clicks where users aren’t even given an option to customize the invite.”

To those people who continue to shun the idea of connecting widely, and who continue to IDK invitations from people they don’t know, I say this, “Times have changed. LinkedIn has changed. It’s not 2006 any more. The context in which you formed that opinion no longer exists.”

As the age old adage says, “If we’re not growing, we’re dying.” or as author Terry Murray offers, “If you’re not evolving, you’re fading away.

This odd fixation from a large number of uptight and inflexible LinkedIn users needs to get corrected. They are not only doing a disservice to the people in their network, they are essentially shooting their own professional networking in the foot. They will be limping to the finish line.

Here are five reasons why your IDK policy needs to change:

Read the 5 reasons and the complete article

6 Tips to Create and Publish a Killer Article on LinkedIn

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In February last year, LinkedIn gave every member in the U.S. the ability to publish posts on LinkedIn – and the response was swift and enthusiastic. In fact just recently, LinkedIn reached more than one million posts.

Now since LinkedIn wants each one of more than 330 million members to be able to share their insights with other professionals across the globe, they’ve taken another big step toward that goal as they expand the ability to publish on LinkedIn to all members in English-speaking countries.

That’s 230 million users around the globe who can now tell their stories, show their expertise, and express their ideas on LinkedIn.

Here are the top tips to create and publish a killer article on LinkedIn.

1. Best dates and times: Generally I have found Sunday, Monday and Tuesday morning between 8am-9am is the best times to post. I should note that these times are based on AEST, you may want to test out your own time zone to see what works well for you.

2. Importance of quality content: I touched on this briefly before but the better and more valuable your content the greater impact you will make on your existing and new followers.

3. Preview your content: Before publishing your post always make sure to preview your work. This will allow you to see whether or not your text are aligned with any pictures or videos you have inserted, if heading are properly spaced out, and if your article is properly laid out, etc.

Tips 4-6 and the complete article