LinkedIn’s New Enhancement Explained in 30 Seconds
Officially launched last month, LinkedIn’s Audience Expansion is available for both sponsored updates and text ads. This enhancement allows marketers to effortlessly expand your reach to members that have the same characteristics as your target audience. This gives the marketer more flexibility to build the right audience mix with just a few clicks of the mouse. To get you started, we’ve come up with 5 tips:
Among the social networks, LinkedIn can be one of the most useful when it comes to cultivating critical, lucrative business opportunities, since it has a high concentration of business decision makers. The trick is going beyond connecting with cousins and college buddies to strategically building a “power network” of individuals who should be potential clients.
But building a power network on LinkedIn doesn’t happen overnight. Here are seven tips for making the kinds of connections that can benefit your business the most:
2. Tell people who you are, who you help and how you help them in your headline: A headline that communicates these points is often what grabs a person’s attention when searching the site. I should be able to read your headline and know exactly what you offer and why I should get in touch with you. Be clear and compelling.
5. Create a targeted group: Not only can leading a group give you a certain level of credibility, it allows you to connect with people who are influential within your specific industry.
6. Send personal invites: These, in my opinion, always trump generic requests to connect. The invite is your first communication on LinkedIn, so make a good first impression by writing a personal request and asking how you can help the person, or whom you can introduce them to.
If you’re looking for a new job, don’t waste your time on Google searches. Instead, focus your energy spring-cleaning your LinkedIn profile to get noticed by recruiters!
As a recruiter, I spend my days finding top talent for our clients. While I talk to my personal network and attend networking events as much as I can, most of my day is spent on LinkedIn to find the crème de la crème.
Here are five steps you can take to get noticed on LinkedIn, so you can spend less time searching for jobs, allowing them to find you!
- Have unique content
Job titles are ambiguous. Job descriptions are monotonous. Put something tangible on your profile that will make you stand out. If you are in sales, add your quota attainment metrics. If you are in a marketing role, add creative samples from your portfolio. By adding achievements, awards, or notable successes you’ll be separating yourself from peers.
A growing trend with companies is to offer extra paid time off to their employees who volunteer time to something they’re passionate about. Employers like to have employees who are well rounded and genuinely care about others. If you volunteer somewhere on a consistent basis, add it your profile.
Getting your “dream job” can be a challenge, and you might only have one shot at getting it. Having a clean, powerful LinkedIn profile might just mean the difference between dredging through your week punching a clock, and starting your career.
In his book Ultimate Guide to LinkedIn for Business, search engine optimization and online marketing expert consultant Ted Prodromou explains how you can use LinkedIn to quickly engage with ideal customers, partners, and employees, showcase your company and attract new opportunities. In this edited excerpt, the author reveals how to find and use the right keywords to land in the top of LinkedIn’s search results.
What do you do when you want to learn more about a product or service? I bet the first thing you do is go to Google and search the internet. When you search Google, you can find information about literally anything in seconds.
The problem with Google is you get a broad search result. If you search for “web marketing consultant,” for instance, Google doesn’t know if you’re looking to hire a web marketing consultant or if you’re trying to find information on how to become one.
When you search LinkedIn for “web marketing consultant,” however, chances are your search result will show you a list of web marketing consultants. By narrowing your search, such as “web marketing consultant New York,” you can generate a targeted list that may give you the results you need.
That’s because LinkedIn is a vertical search engine. A vertical search engine shows you very focused results based on the keywords you search for. This is why it’s so important to use your target keywords when creating your LinkedIn personal and company profiles. Target keywords are the phrases you enter into a search engine to find targeted results. The more specific your keyword phrases are, the better your search results will be.
Optimizing your LinkedIn profile not only helps people find your profile through the search function, it helps LinkedIn recommend people to connect with or companies you may be interested in by scanning your profile and using your keyword phrases to make targeted recommendations for you. The more targeted your profile, the more targeted the suggestions will be. Once your LinkedIn profile is fine-tuned, you’ll see targeted recommendations in your sidebar every time you log in.
While it’s not so difficult to add a connection on LinkedIn when you already know the person, approaching someone you don’t know, like a hiring manager, recruiter, the head of the department you want to work for, or a contact that can help get you through to the decision maker is a different story.
Here are tips on how to approach people you don’t know, or don’t know very well, and what you can say to get them to connect with you on LinkedIn:
1. Have a reason to connect.
Don’t send a blank invitation to connect. It’s unlikely that they will accept it. If it’s a hiring manager who interviewed you, but you didn’t get the job, it may still be a relationship worth maintaining. Your message could say, “Thank you for the interview opportunity. I would love to be considered for future positions that come up and have you as a professional connection no matter where we may possibly cross paths again.” The act of simply taking time to write a personal message with your invitation makes you worthy of consideration.
2. Share what you have in common.
Find ways to form common ground before sending out the connection request or Inmail. For example, when you’re both a member of the same group, it’s easier to approach the individual. People also want to know or be reminded how you know them or found them. So you can say something like, “I’m also a member of XYZ on LinkedIn. I noticed you’re the head of the Marketing department at 123 Company, and I was hoping you could share some advice to how you got started in your career because I’m looking to pursue a similar path.” This approach is less likely to come off like a cold-call. If there are other things you have in common, like a similar education or background, share that as well.