5 Clever Tips to Boost Your Popularity on LinkedIn

Chances are, you have a LinkedIn profile, but it’s probably not getting the type of attention that you’d hoped or expected. We get it, and we’re here to help. Here’s how to boost your LinkedIn game and win the attention of recruiters online.

2. Add multimedia and links to your profile. This tip applies to anyone who can link to their work samples online, for instance designers, artists, bloggers, and the like. It should also be noted that if you’re trying to land a job in a creative field where a portfolio is required, then you better have a portfolio ready to go and easy to link to online. If your portfolio consists of work that was performed for a client, always get permission to use the finished product in your portfolio. The more samples of work you have — whether it be blog posts or graphic design samples — the merrier, so link, link, link to the fabulous work you’ve produced throughout your career.

5. Strategically promote yourself. Did you know that you can add a View My Profile badge to your email signature, blog, website, etc? Well, you can, and LinkedIn has made it super easy for you to do that with this tutorial. You want to make it easy for people to find you on LinkedIn, which means your custom URL (mentioned above) should be easily identifiable and should be listed in your contact information when sent out externally. The world we live in today is all about convenience, immediacy, and online sharing (i.e. social media), so keep this in mind when promoting yourself. If it takes more than one click to find your profile from an external link, then good luck gaining new followers — no one is going to go on a mad hunt to find you, especially not a recruiter. Promote yourself, but also make it worth the reader’s valuable and limited time.

Read all 5 tips and the complete article 

The Most Powerful Connection Tool On LinkedIn You Should Start Using Today

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The phrase “It’s not what you know it’s who you know“, is not just a cliche. It’s an insight into the power of human networks. Almost all successful entrepreneurs understand how to build relationships that lead to lucrative joint ventures and collaboration.

Social media provides tools and technology that let you grow and build connections at scale globally. On the social web it starts with tweeting someone’s content, sharing their post on Facebook or adding value to people’s lives on LinkedIn by publishing great content. This is the “weak tie” part. Once this is made you can meet up on Skype, send an email or even have a face to face meeting.

The often ignored connection tool on LinkedIn

Having spoken and delivered presentations for hundreds of business owners over the past couple of years, I’m constantly surprised to find that majority of them are not taking advantage of this amazing “connection tool” on LinkedIn that is underused and often ignored.

The tool I’m referring to is LinkedIn’s ‘Advanced Search’.  In my opinion, this has to be one of LinkedIn’s best features. It’s by far the quickest and most accurate way to search, find and connect with 100’s of contacts in your target market.

image: http://linkedinadvice.com/wp-content/uploads/2015/02/The-Most-Powerful-Connection-Tool-On-LinkedIn-1-300×114.jpg
The Most Powerful Connection Tool On LinkedIn
Now before I go ahead and show you how to use the tool, the first thing we must do is get really clear on your target market.  This is the key in order to fully maximize your search result. Here are a few things to consider when creating you ideal client profile:

  • Location
  • Company Size
  • Industry
  • Organization Role
  • Job Title
  • Keywords (common words they would use within their profile)

Take a moment now and ponder about these points. Remember, the more specific you are in whom you want to target, the more quality contacts you will find and connect with.

Once you’ve completed this, you’re now ready to start searching for your target market. Go to the top of your LinkedIn profile and click on the ‘Advanced’ Search Link located in the middle. Once you click on this link a pop up should appear that looks like this:

image: http://linkedinadvice.com/wp-content/uploads/2015/02/The-Most-Powerful-Connection-Tool-On-LinkedIn-2-300×226.jpg
The Most Powerful Connection Tool On LinkedIn
For the purpose of this example, we are only going to focus on the areas I’ve highlighted in the image below. These are the same points we discussed earlier on in the article when you worked on identifying your ideal client profile.

See the example and the complete article

Are You a LinkedIn Dinosaur? It Depends on Your Connection Strategy

If there’s one inevitability in life it’s change. There’s not much else as volatile in our lives as the social media networks we use every single day.

Behind the scenes Facebook, Twitter and LinkedIn roll out bug fixes and split test new features and UI to various populations on a daily basis. Then when they’ve gathered enough information, they do a big release and everyone complains.

“Oh look, Facebook updated their privacy policies again.”
Remember when we had the thumbs down option, or the Facebook Timeline that included every single post from our friends?

Remember LinkedIn Events, or when we could actually research our LinkedIn Skills, or invite other people to join us simply because we shared the same group?

When people think about the updates to social media, they mostly think of the features that were stripped away from them. That’s just how our minds work.

But what might have gone unnoticed is how easy LinkedIn is making it for total stranger to connect with one another, by way of adding new connection features in all sorts of new places; connection features that require just one click.

These days, you don’t even need to go to a separate invitation page to ask people to connect with you on LinkedIn. You can do it right from a search results page, from the mobile app, and from the You Might Also Know page that goes on endlessly. One click. Invite sent. Easy. Boilerplate language and all.

This is how easy a connection request is from the search results page on LinkedIn.
Connecting on LinkedIn's Search Results Page

It strikes me that by way of action, LinkedIn is telling its users to connect and connect widely, despite their original terms of service, whose main thrust was/is “Only connect with people you know“.
Actions speak louder than words. And despite LinkedIn’s assertion that they only want its users to connect with known entities, their features tell us a different story. Connect and connect widely.

LinkedIn even published a study, using their Economic Graph, to show that regions with more connections have more jobs.

There are many possibilities LinkedIn is offering these new streamlined connection opportunities; market share, increasing the value of it’s recruiting and sales products, looking good in front of investors etc.

Whatever LinkedIn’s reasons, I’m glad for this change. It means more opportunities for me as a small business owner, and more opportunities for the job seekers whose LinkedIn profiles I professionally write to help them find better jobs.

To those people who continue to shun the boilerplate language they receive from invitations, I say this, “Loosen up. Most of the connection requests these days come from one button clicks where users aren’t even given an option to customize the invite.”

To those people who continue to shun the idea of connecting widely, and who continue to IDK invitations from people they don’t know, I say this, “Times have changed. LinkedIn has changed. It’s not 2006 any more. The context in which you formed that opinion no longer exists.”

As the age old adage says, “If we’re not growing, we’re dying.” or as author Terry Murray offers, “If you’re not evolving, you’re fading away.

This odd fixation from a large number of uptight and inflexible LinkedIn users needs to get corrected. They are not only doing a disservice to the people in their network, they are essentially shooting their own professional networking in the foot. They will be limping to the finish line.

Here are five reasons why your IDK policy needs to change:

Read the 5 reasons and the complete article

6 Tips to Create and Publish a Killer Article on LinkedIn

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In February last year, LinkedIn gave every member in the U.S. the ability to publish posts on LinkedIn – and the response was swift and enthusiastic. In fact just recently, LinkedIn reached more than one million posts.

Now since LinkedIn wants each one of more than 330 million members to be able to share their insights with other professionals across the globe, they’ve taken another big step toward that goal as they expand the ability to publish on LinkedIn to all members in English-speaking countries.

That’s 230 million users around the globe who can now tell their stories, show their expertise, and express their ideas on LinkedIn.

Here are the top tips to create and publish a killer article on LinkedIn.

1. Best dates and times: Generally I have found Sunday, Monday and Tuesday morning between 8am-9am is the best times to post. I should note that these times are based on AEST, you may want to test out your own time zone to see what works well for you.

2. Importance of quality content: I touched on this briefly before but the better and more valuable your content the greater impact you will make on your existing and new followers.

3. Preview your content: Before publishing your post always make sure to preview your work. This will allow you to see whether or not your text are aligned with any pictures or videos you have inserted, if heading are properly spaced out, and if your article is properly laid out, etc.

Tips 4-6 and the complete article

6 Rookie Mistakes You Might Be Making on LinkedIn

 by Hannah Tighe

It seems every day there is more evidence to show that LinkedIn is an incredible tool for creating strategic relationships, boosting your reputation, and generating more leads. But just because the tool is valuable doesn’t mean that everyone is using it properly.

If you aren’t getting the results out of LinkedIn that you were hoping, consider asking yourself if you are making any of the following mistakes. These common trip-ups could be limiting your success before you even start. Keep on reading to discover the top LinkedIn blunders people make — and how to avoid making them yourself.

1) Notifying your network every time you make a change to your profile.


Why This Makes Your Connections Cringe

People are notified in their feed every time you make a change. So if you change your headline, realize the next day that you forgot to add a word, and then change it again, it is broadcasting to your network. While it is fine to occasionally update your profile and promote it out to your network to keep top of mind, it can get tiresome to see someone who is constantly changing small details to their profile. It shows up in your network’s already busy feeds and doesn’t add value to the reader.

What to Do Instead

If you are planning to do one quick tweak or update, then go for it. But if you are going to be making a whole slew of changes, you may want to just keep that unchecked until you have it mostly finalized. Then you can go back and decide what is the most important change to broadcast.

Quick Note: You can also confirm that you have already specified not broadcasting your profile changes by looking directly on your profile:


4) Endorsing your new connection’s skills if you haven’t seen them use that skill firsthand. 

Why This Makes Your Connections Cringe

This phenomenon tends to happen quickly after accepting a new invitation. Some people may think that this is a nice way to show your appreciation of the new connection request, trying to be complimentary … but endorsing someone too early is likely to backfire on you. How can you endorse someone for something that you haven’t experienced? In doing this, it shows a lack of integrity and that your motives may be disingenuous.  

What to Do Instead

Keep endorsements only to that which you have experienced firsthand. If you cannot seem to help yourself, then send a message about an article or a video series that you have viewed in which that person displayed expertise in that area, and letting them know that you will be endorsing them because of the value you gleaned. Then, it would seem more genuine.

See all 6 Rookie Mistakes and the complete HubSpot article

5 LinkedIn Smart Steps To Career Success

Here are five steps to crafting a stellar profile, building a valuable network and leveraging both to your best advantage.

1. Make a findable and visually appealing profile.

“A professional headline with your picture and your name is what people see most often on LinkedIn, so it’s worth it to take two to three minutes to craft something appealing,” says von Rosen. Upload a headshot as professional-looking as possible (even if you can’t afford to hire a photographer), and write a succinct and compelling headline, which runs right under your name. Make this 120-character space, which von Rosen calls “a mini elevator speech,” as creative and readable as possible and use keywords for your industry—whatever you would search for, or the terms you see most often on the profiles of others in your field. Most people just state their current job, but if you have multiple careers or positions, she advises focusing on skill sets.

4. Once you’ve got a valuable network, snoop. 

Snooping is the best way to use LinkedIn, but only after you’ve forged good connections. Let’s say you’re interested in a job posting. You can use LinkedIn to find former employees who could give you insight into the company’s culture or to determine which of your own friends and acquaintances know current employees who could make an off-LinkedIn connection for you. LinkedIn could also be useful in the reverse situation — if you’re hiring. If you’re on the fence about an applicant and see that a colleague of yours knows him or her, then you can do a bit of reconnaissance.

You can also use LinkedIn even if you’re not looking at a specific job by exploring specific industries or companies. Say you want to find venture capital funding or that you want to work at a certain company. Do a search for the industry or company and then see which of your colleagues could introduce you to someone who works there via LinkedIn or in real life.

Since few people check LinkedIn every day (only 13% use it every day and 34% use it every week, according to Pew), if you can, try to reach out to your connection via email or Facebook or another platform where they are active, so your request doesn’t go unnoticed.

Through their networks, friends and family of mine have landed jobs through LinkedIn, hired people from it and gained access to important people that they had discovered on it. I have personally been recruited on the site, gotten story ideas from it, and been approached by colleagues looking to contact some of my connections. I’ve been especially impressed when others have used the site for research but then reached out to me via email or another avenue. They knew they’d be more likely to receive a response if they reached out to me through a non-LinkedIn platform.

3 Often Forgotten LinkedIn Tools That The Pros Use

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There is no doubt LinkedIn has become one of, if not the most powerful marketing tools of the 21st Century. With over 300+ million members and 49% of them being key decision makers, it’s never been faster, easier and more cost effective to get your message in front of potential clients, journalist, partners and even future employees.

Whilst it’s a powerful marketing tool, in our experience of training thousands of business owners we’ve realized that very few are using it to its full potential.

There are many tips, tricks and tools that most business owners don’t know about. So many, that we could literally write a book about it. However in this article, we’re going to focus on the top 3 LinkedIn tools that the professionals use.

3. Deleting, editing & managing your endorsements

One area of your LinkedIn profile that is extremely important when building your online portfolio is your Skills & Expertise section. In a nutshell, it’s a “point and click” way to endorse someone, or to have someone endorse you. It adds tags that make your profile more easily found by search engines and LinkedIn searches, and provides a consistent set of search terms.

I can’t tell you how many profiles we come across every week that have 10, 15, 20 and sometimes up to 50 skills and expertise endorsed within their profile. Not only does this make your profile look messy it also shows that you are a generalist not a specialist.

image: http://linkedinadvice.com/wp-content/uploads/2015/02/5-300×100.png
LinkedIn Skills section

(Here is an example of the skills I have listed on my profile)

While LinkedIn allows you to list up to 50 skills, my recommendation is that you should only have 3-5 skills and expertise listed on your profile, don’t accept anything outside of these skills and delete any existing skills listed within your profile.
Now before you do this you may want to do some research online along with speaking to some of your clients to get a good understanding of what skills or expertise your target market are looking for in an expert within your field before inserting them into your profile.

When you have your skills and expertise ready, simply hover over the profile tab and select “Edit Profile” in the drop down menu. Then scroll down to the skills and expertise section of your profile and click “Edit”.

image: http://linkedinadvice.com/wp-content/uploads/2015/02/61-300×111.png
LinkedIn Edit Skills

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LinkedIn Profile Edit Skills section
Within this section you can remove any endorsements you no longer want, add new skills you want to be endorsed for, manage the endorsements you’ve received within each particular skills or expertise and much more!

image: http://linkedinadvice.com/wp-content/uploads/2015/02/8-300×190.png
LinkedIn Skills & Endorsements Settings
When you are finished updating this section be sure to click on “Save” to ensure all your changes are updated. If you don’t see this section within your profile it simply means you haven’t yet received any endorsements.

8 Ways to Better Market Yourself on LinkedIn

Brian Honigman

LinkedIn has always been the industry standard when it comes to marketing yourself professionally, but the past few years have seen the social network’s importance and reach increase 
dramatically. TechCrunch reports that LinkedIn has roughly 187 million unique visitors per month, and that number looks like it’ll continue to grow.

In addition, LinkedIn has ramped up its efforts to become a content platform. In the past three years LinkedIn has acquired SlidesharePulse and Newsle; all of which hint at a continuing push towards content distribution.

Instead of just maintaining your profile and company page and being active in LinkedIn groups, LinkedIn is now encouraging brands and individuals to leverage its robust, new publishing capabilities. It is clear that LinkedIn sees itself as a vital part of the future of content marketing.

Building out your LinkedIn presence can seem intimidating. There are so many options now that the thought of exploiting them all can overwhelm even the savviest marketers.

Keeping this problem in mind, I set out to track down the most influential and accomplished LinkedIn experts and ask them to weigh in on their recommendations for making the most of your LinkedIn Marketing.

Viveka von Rosen: Leverage LinkedIn’s CRM

Viveka von Rosen is a prominent LinkedIn expert and author of the book LinkedIn Marketing: An Hour a Day. Her recommendation not only highlights some interesting, often overlooked LinkedIn features, but also shows how they can be used to strengthen your networking connections.

Viveka notes that “LinkedIn is about building relationships, and one of the best ways of building relationships is to show your top prospects that you were listening to them.” With this in mind, she points out that LinkedIn actually provides users with fairly robust CRM tools.

She recommends leveraging these tools in five steps:
1. Research your prospect or client (or better yet, have a conversation with them – maybe at a conference or trade show?)
2. Make your notes about the person on their LinkedIn profile. (Click on the star icon to “unfold” LinkedIn’s CRM feature.)
3. Set a reminder to follow up with your prospect.
4. Find an article of your own or search Pulse to find content you think they might be interested in.
5. You can also tag your prospects, segmenting your network in a way that makes sense to you, and that will allow you to follow up with them in smaller groups.

Stephanie Sammons: The “10 in 10″ Rule

Stephanie Sammons is a renowned LinkedIn expert, named a Top 30 Marketing Thought Leader and a Top 25 Social Media Expert by LinkedIn, who coaches professionals on how to maximize their social presence. Her recommendation for marketers and business owners who hope to build their presence is to adopt what she refers to as the “10 in 10” rule.
“While others are pumping out content and status updates to their entire network” Stephanie instead encourages professionals to “go one-to-one with 10 of your connections 10 minutes a day.”

If you spend 10 minutes a day engaging personally with 10 of your valued LinkedIn contacts, you will grow your influence.

The first step in her process is to identify your MVC’s (Most Valuable Connections) LinkedIn. “These may be prospects, clients, influencers, or advocates for your business. Next, study their profiles and learn more about who they are, what they do, and who they help.”

She continues by noting that “once you are armed with greater intelligence about your MVC’s, strive for a one-to-one engagement with at least 10 of these individuals per day. One-to-one engagement can be in the form of a personalized, private LinkedIn message, a public comment or conversation, a or even an @mention.”

The reasoning goes that a personal, intimate connection with a smaller number of followers can be much more beneficial than an attempt to please everyone. This appears straightforward, but it seems that so few actually spend the emotional energy necessary to foster these connections.

Stephanie offers the assurance that although this consistent connection is hard to maintain, it will be well worth it in the long-run and ultimately lead to social media success.

See all 8 ways and the complete Entrepreneur article

3 Ways to Use LinkedIn to Build Your Career

by Heather R. Huhman

In a world where social media allows us to connect with almost everyone in the free world instantaneously, one platform dominates the professional networking space. Its name? LinkedIn.

By now, most people in the professional world have heard of LinkedIn. Job seekers know it can help them find a career, but many don’t know how to maximize their use of the platform. This hurts their chances of standing out to the almost 50 percent of companies that solely use it in their social recruiting practices.

When employers look for potential candidates on LinkedIn, there are a multitude of ways they narrow down the pool. Check out these three tips to help you get the most out of your LinkedIn profile, increase your chances of getting noticed by recruiters, and become a better proactive job seeker. 

Apply for jobs

LinkedIn not only connects people in order to build their network, but also it allows you to find and apply for jobs directly through the site! Just like any other job board, you can search for the exact job you want and discover employers from around the world. The benefit for job searching through LinkedIn: it allows employers and job seekers near-instant access to connect and gather information about each other, and gives candidates more insight into the company and its employees.

If you make a list of companies you want to work for (which you should, if you haven’t), LinkedIn lets you follow the company pages of those that have one. On those pages, companies often exclusively post jobs, since they know it will reach people who have already vested interest in their organization by following them in the first place. This gives you access to positions you never would have known existed and also lets you engage/connect with employees in those organizations.

When you apply for a job on LinkedIn, it’s important to read the entire job posting. Doing so lets you get a feel for what exactly they’re seeking so you can tailor your application specifically to the posting.

Since the LinkedIn application system only lets you attach a resume when applying, many companies give specific instructions for how they want candidates to apply in order to get more information. By not doing so, you’re probably not going to get considered for the job, since they now know you just blindly applied without following the application instructions.

Also, don’t just apply to every job posting because it’s so easy — chances are, it won’t get noticed.

10 LinkedIn mistakes that will cost you a job

By J. Barbush

Remember when networking was something you did with your dad or mom and their circle? Your parents would mention to their friends, “Did you know my daughter is interested in advertising?”

Nowadays you don’t need a parental circle, or even your parents, to connect to people who can help with your career.

You do need a plan. Now that you can contact people so easily on LinkedIn, how will you use that access?

LinkedIn adds texture to a boring résumé. It brings your interests, charities, and portfolio to life in one place.

But it’s also easy to overindulge—like a college freshman at his or her first kegger—and embarrass yourself. Making a silly mistake on Facebook is one thing. Embarrassing yourself on LinkedIn could cost you a job or career.

Here are some common mistakes to avoid on LinkedIn:

Mistake No. 1: You don’t consider yourself a product.
Deconstruct what you like about your favorite brands. Are they funny, clever, consistent? Do they always deliver on their identities? Do they innovate? Do they have a competitive advantage? Keeping those considerations in mind will help you build a simple, tailored, smart profile.

Once you determine your personal product voice, incorporate it into your profile. Lead with a concise, well-written summary that details your capabilities and what you can contribute.

Mistake No. 3: You’re too social.
Stop thinking of LinkedIn as a social network. It’s a professional network. There’s a big difference in how you approach a social dinner versus a business dinner, right?

Use this analogy. Rather than focus on connecting with buddies, zero in on connecting with people you just met at a conference. You may not be as “social” with them as with your college buddies, but you do have a common business interest that will serve you much better on this platform.

Your headshot should also be professional. A suggestive shot or one that shows you partying won’t go over well in human resources. 

See all 10 mistakes and the complete article