LinkedIn Pulse uses an algorithm to determine how it should source your post. It matches content to an industry professional’s interests. So if you are a healthcare provider, you won’t receive posts on accounting.
There are ways to optimize LinkedIn Pulse to better reach intended audiences. Here are some suggestions based on research:
1) Social Validation Ratio
The LinkedIn Pulse algorithm uses as social validation ratio to determine how often it sources a member’s Pulse post, says data scientist Andy Foote. The relative number of views doesn’t matter. Instead, the percentage of likes, reshares and comments per view is what triggers a featured article in Pulse.
Sharing your post as soon as you publish is critical. Send it on to your most engaged communities. You need people to like, share and comment to achieve the right ratio. I can already see scenarios where people are gaming initial social engagement to trigger featured Pulse articles.
2) Timing Is Important
Because social validation drives success you want to publish on days when most people use LinkedIn. Those tend to be Monday through Friday during business hours, with an emphasis on Tuesday, Wednesday and Thursday. You can further refine time-based optimization by targeting times when people are at their desks; before work, lunch hours, or the end of the business day.