30 LinkedIn Pulse Blogger Tips

Publishing on LinkedIn can help you gain visibility within your network and specific industry. The opportunities are limitless. However, getting started and generating a following can be tough. Use these 30 tips and resources to speed up your learning curve, and start creating powerful blog posts on LinkedIn today.

1) Write from the heart. See this post from Andy Books as a high benchmark: The Hardest Part is the Failure.

4) Understand the Pulse Channels. Getting featured on Pulse exposes your content to new audiences. To learn how to get your blog featured on LinkedIn Pulse check out this post.

18) Build an extensive network of connections and followers. The amount of organic traffic your post generates plays a large roll in whether it gets featured on Pulse. With a large group of followers, you will generate more organic views from your network.

See all 30 tips and the complete article

Take Your LinkedIn Profile from Boring to Recruiter Friendly

by JobScan Blog

By this point, your LinkedIn profile is complete, or well on the way. You’ve filled out the profile requirements and made sure your LinkedIn presence is professional; perhaps even polished.

But can you say your profile is recruiter-friendly?

It’s a great idea to invest some time in optimizing your LinkedIn profile specifically for employers, because many companies use a tool called LinkedIn Recruiter to search for candidates via keywords, location, industry and a number of other parameters. (I know this because I was a recruiter for a number of years, and LinkedIn Recruiter and I were BFFs.)

Here’s how to take your LinkedIn profile from boring to recruiter-friendly – and stand out from 300+ million of other LinkedIn profiles:

1) An Instantly Impressive Headline

You have 120 characters to craft a headline that provides a unique professional description, so use them wisely!

Specifically: construct your headline so it demonstrates exactly who you want to be next, not what you are now.

When it comes to SEO (search engine optimization), your headline is the most critical component of your LinkedIn profile; in fact, it’s the most highly rated field in the index. What does this mean? Keywords listed in the headline field will have a greater impact, increasing your ranking among other users for the same terms. As an example, consider the following headlines:

  • “Operations Associate”
  •  “Operations Associate – Manager of High-Growth Thermo-printing Division”

The second version provides more keyword detail, a sense of accomplishment and a clearer explanation of the job. Simply put: you have a much better chance of being found and being impressive.

4) A Diverse Set of Recommendations

The single best way to build credibility and stand out to recruiters on LinkedIn: third-party recommendations.

Be sure to collect a diverse set of recommendations – at least one, preferably more – for each job. Don’t be shy: ask for recommendations from managers, colleagues, vendors, professors, and mentors. And don’t be afraid of letting everyone know in advance the skills and aspects of your career you would like emphasized most.

It only takes a few minutes to make these changes to your LinkedIn profile, and just a bit longer than that to collect an impressive set of recommendations. Get to work now, and your profile will become recruiter-friendly in no time!

See all 4 tips and the complete article

4 Things To Build A Good LinkedIn Profile

Don Goodman

At this point you’ve probably heard that if you’re not on LinkedIn, you’re missing the boat when it comes to job searching. Employers and recruiters are scouring LinkedIn for talent to fill job openings every day and some of the latest job openings can be found there, so this is an important part of your job search.

If you’re already on LinkedIn – great! If you’re not, it’s time to get started. Either way, there are things you can do to improve your LinkedIn profile to gain better results with your job search efforts.

First, understand that while a LinkedIn profile may seem similar to the resume, it doesn’t mean information should be presented the same way. LinkedIn is a public social networking site, so it makes sense that your writing style needs to take a more conversational tone.

Think of your LinkedIn profile as bait to get employers and recruiters to call you for more information. Only include the most relevant information that will inform others that you have the experience and skills they are looking for.

When it comes to ensuring your profile shows up in search results, it’s all about optimizing your profile with keywords. Read more tips at ‘How to Keyword Optimize Your LinkedIn Profile.’

Now let’s get down to the nitty-gritty points on the important sections to a LinkedIn profile:

2. Make your Headline talk.

Your Headline is the 120 characters allowed to appear with your name. This is what everyone sees when they come across your profile in search results before actually accessing your full profile.

Your Headline needs to tell people who you are and why they should contact you. By default it will include your current title, so this is an important area for you to have a compelling value proposition.

For example, which is better?

Sales Executive at Harribone Healthcare

OR

Sales Executive with Over 10 Years of Top ranked Performance in the Healthcare Industry

3. Make your Summary inform others what you can do.

This section is pretty much like your Profile Summary on your resume to showcase who you are and what you can do. However, on LinkedIn, you need to take a more conversational tone (in first person) and keep it to a short paragraph.

For example:

I am a senior project manager with over 10 years of experience at industry leaders like [fill in the blank with names of leading employers you’ve worked with]. People turn to me for results to under performing projects lacking in areas like….

See all 4 things and the complete Careerealism article

How to write the best LinkedIn headline (and why it matters)

Andrew Hutchinson

Probably the biggest challenge of creating a LinkedIn profile is maximising every field — ensuring all your descriptions and language present you in the best light.

LinkedIn is the new résumé — while it doesn’t necessarily replace the paper version, it’s the first place most people are going to look at when you apply for a new job, and the place where recruiters and headhunters are most likely to come across your profile. It’s important to do whatever you can to ensure you’re found, but also to stand out and have visitors stick around to read about the great things you can offer.

In this context, it’s your headline that stands as the most important element — your key opportunity to make a positive first impression and entice the reader to want to know more.

So it’s important you get it right. But how do you go about doing that? What keywords or terms should you include in your headline? What things should you avoid?

Here are a few expert tips on creating and maximising your LinkedIn headline and building your personal brand on the professional network.

Step 1: Clarify

Like all web-based search, LinkedIn is reliant on keywords. Searches are made based on keyword queries, and while context also plays a part, it’s the key terms that will lead people to your profile in the first instance.

In LinkedIn search, your headline is one of the most highly weighted elements, meaning the words you use here are very likely to influence where you appear when someone goes looking. So how do you find the right ones to use?

Use LinkedIn’s built-in comparison tool

An easy way to get an idea of your options is to use LinkedIn’s built-in search function to see what others in your industry are calling themselves. To do this, you first need to ensure you’ve selected an industry on your profile. Once you have, go to the edit option for your headline and click on ‘See what other users in your industry are using’:

Your professional headline

This will open up a new window with a listing of other people within your industry, along with their headlines. This is good, basic research to get an idea of how people are utilising headlines in your field.

Search job listings in your industry to see what terms people are using

Another basic — but relevant — way to work out what terms to use is to go to the jobs tab in LinkedIn and search for positions being advertised in your field.

Search current LinkedIn positions

This is important because often companies will create their own titles and definitions – what you were called in your last job might not necessarily be what the industry is calling that same position. Going though the listings, you can get an idea of the terms being used, and in particular, take note of the specifics. People searching for a ‘Social Media Editor’ may not find you if you list yourself as an expert in ‘Social Media Editing’.

Those small differences in language are important – consider searcher intent over self descriptors to ensure you’re getting all the attention you can.

Use Google Trends for research

Ideally, you’d be able to search for the most common keywords searched on LinkedIn specifically, but since that’s not an option, you can use Google Trends to search for the most common terms being used in your industry.

I had an example of this come up recently when working with an accounting firm. They had the term ‘accountants’ prominently featured on their website, but not the word ‘accounting’. As with the previous note, those differences are important. A Google Trends search will highlight which terms are being used, by region, which can help you refine your best potential keywords.

Google Trends

Now, obviously, it’s contextually relevant – ‘accounting’ is most probably not the term searchers are going to use when seeking future employees, but matching up variations of your job title or potential title will show you which terms are more commonly searched on the web, providing additional guidance on what terms you should use.

Search by job trends –

See searching by Job Trends, more tips, and the complete FireBrandTalent article

22 tips & tricks to be a winner on LinkedIn

In 2008 LinkedIn had approximately 30 million users. At the end of 2013 this number was nearly ten times this figure. Every second the LinkedIn network grows by two new users.

The vision of Jeff Weiner’s, the CEO of LinkedIn is “We aspire to build the world’s first economic graph; in other words, a digital mapping of the global economy, including a profile for every one of the 3 billion members of the global workforce, including all of their skills and expertise …”

LinkedIn has also caused a huge shift in the recruitment process. More and more companies and recruiters are using the LinkedIn solutions to search and recruit their talent. As a LinkedIn member yourself, you can build relationships that will enhance your career and your business. The message is clear: you simply cannot afford not to be on LinkedIn. You will be out of the game. And that is irrespective of whether you are a job seeker or have a secured (for now) position.

Below you will find a list of 22 tips and tricks that can help you to be successful with LinkedIn whether you are looking for a job, having your own business or just simply playing around with it.

Tip #3 – Spend extra time to master your headline

This part is key as it is your first message to the world about who you are and what you do. People often put their current job only. This is a mistake. The headline is much broader than your current or last job only. You have 120 characters you can use in your headline. So use it!

Make sure that you not only include your function or title, but also your core skills and knowledge. So for example: Prince II practitioner, LinkedIn expert, Six Sigma / Black Belt, Social Media Strategist etc. If you are a business owner you can start with what you are actually doing, for example “Helping international women get a new job via LinkedIn” or “Helping small business owners double their clients’ base”.

Tip #10 – Check regularly ‘who has viewed my profile’ feature

You can see who is interested in you. You can also connect with those people who viewed your profile and ask if you could be of any help to them. This is an easy way to make new connections and broaden your network.

Tip #17 – Follow the companies you are interested in

Make a list of the companies you are interested in and follow them on LinkedIn. You can get updates about the jobs the companies have to offer. You will find out who from your network is working in the companies of your interest.

See all 22 tips and the complete article

The 31 best LinkedIn profile tips for job seekers

By

When you’re not looking for a job, it can be easy to ignore your LinkedIn profile. Sure, you add people you meet at networking events as contacts and accept requests as they come in, but everything else? Eh, you’ll get to it when you need to.

While we definitely don’t recommend this approach (hey, the recruiter from your dream company finding you and offering you a job? It could happen), we get that there are times you need a total LinkedIn profile overhaul. And for those times? We’ve got you covered!

Here, we’ve compiled everything you need to know about tricking out your LinkedIn profile—from crafting a stunning summary to selling your accomplishments, projects, and skills—in one place. Read on for expert-backed ways to make your profile seriously shine—and start getting noticed by recruiters.

5. Use Your Target Job Descriptions to Your Advantage

Take a look at the job descriptions of the positions you’re after, and dump them into a word cloud tool like Wordle. See those words that stand out? They’re likely what recruiters are searching for when they’re looking for people like you. Make sure those words and phrases are sprinkled throughout your summary and experience.

7. Use Numbers Right Up Front

“Much like the rest of your resume, you’ll want to highlight past results in your summary. When possible, include numbers and case studies that prove success. Social media consultant and speaker Wayne Breitbarth, for example, quickly establishes credibility with his audience by stating in his summary’s second sentence: ‘I have helped more than 40,000 businesspeople—from entry level to CEO—understand how to effectively use LinkedIn.’ Never underestimate the power of a few key stats to impress a reader.” American Express OPEN Forum

11. But Use the First Person

You shouldn’t use the first person on your resume, but it’s actually fine to do so on LinkedIn (think “I’m a passionate development officer who raised $400,000 for cancer charities last year,” not (“Jackie Stevens is a passionate development officer…”).

24. Or Add Your Blog

“If you have a WordPress blog, we highly recommend feeding your blog into your LinkedIn profile (unless, of course, the content isn’t appropriate for a LinkedIn page.) To enable this setting, Select More in the main nav bar and Select Applications. From there, choose the WordPress application and enter the link to your feed. The blog will then appear in your profile and will update each time a new post is added.” 12Most

See all 31 and the complete article