4 New LinkedIn Updates You Need to Know About Now

By Lily Zhang

LinkedIn is striving to replace the paper resume, and there are plenty of people out there hoping that it succeeds. Of course, that’s easier said than done. To get there, LinkedIn has been quickly and quietly tweaking its product and adding new features.

This isn’t just good news for recruiters, it’s good for you, too—even if you’re not currently looking for a new job. After all, LinkedIn is the easiest way to casually get on someone’s radar without personally submitting a resume.

So, check out these four updates to make sure you’re ahead of the competition when you are ready to make a move.

1. You Can Get More Feedback Than Ever on the New Homepage

The new LinkedIn homepage is hard to miss. It continues to be a great place to find curated content related to your professional interests, but now there is a new little dashboard at the top that gives you relevant information, such as how many views your profile has gotten recently and how many times your latest update has been shared.

The most helpful new feature, though, can be found at the top right of the page. You’ll notice a little box where you can cycle through ways to interact with your connections. You can comment on a new profile picture, congratulate a colleague on his or her promotion, or even wish someone a happy birthday. Given that the power of LinkedIn comes from the people it connects you with, creating an easy way to strengthen these relationships makes it an even more powerful tool.

2. You Can Now Learn More About Who’s Reading Your Content

There are plenty of benefits to publishing on LinkedIn (as I explain here), but now there are even more! The social network has added new analytics for everything you post. You can see the top industries your readers work in, the most common job titles they hold, where they’re reading from, and how they found your article.

All this helps you create more effective content for your readers to engage with. Plus, it’s always satisfying to see who is listening when you shout into the void.

See all 4 things and the complete TheMuse article

LinkedIn Recruiter Tip: Use Custom Fields to Create Richer Prospect Profiles

LinkedIn Recruiter isn’t just a tool to find and engage talent. Recent enhancements, such as “custom fields,” allow users to build richer prospect profiles, transforming the product into a central platform for candidate information – viewable and searchable by members on your team.

For example, while anyone can see a prospect’s education and work history on their LinkedIn profile, a recruiter would like to know the prospect’s current and desired salary range or their willingness to relocate – information that is typically only available once you have had a conversation with the prospect.

Custom fields allows you to capture this information and save it in a place that is private, yet easily searchable and accessible to only members on your team.

Setting up custom fields

The first step to creating custom fields in LinkedIn Recruiter is answering this question – “What other information about a prospect is important to me, aside from what’s already on their LinkedIn profile?”

Examples of this could include a prospect’s work authorization status, nationality, security clearances, desired salary range or their willingness to relocate. Any or all of this custom information can be captured and made searchable within Recruiter for only the members on your team.

Once you figure out what you want to track and search, your LinkedIn Recruiter administrator can build custom fields for this information by following these simple steps:

Upon accessing the administrative settings page,

custom-field-1 

click the “custom fields” button under the “Integrations” toolbar.

custom-fields-2

From here, you can either create new custom fields or edit your existing custom fields. While we have some often-used custom fields suggested for you, you are free to create any others that you’d like.

custom-fields-3

Your custom fields, as the name indicates, are customizable and can have any field name. The values can be any alphanumeric combination, including text (e.g. Willing to relocate? – Yes or No), numbers (Desired Salary – $90,000 – $110,000), list of values (Work Authorization – Citizen, Work Permit needed, H4 visa, Student visa), a date range (December 13 2015) and so on.

Note: This custom fields feature is editable only by Recruiter users with administrator rights.

Applying custom fields – see how to apply and read the complete article

LinkedIn Super Secrets: 9 Tips for Job Seekers, Brand Builders and Hiring Managers

Stephanie Taylor Christensen

It’s hard to believe that when LinkedIn first launched in 2003, it attracted as few as 20 new signups some days.

But now, logging on to the social professional network can feel a bit like swimming in a sea of names, faces, titles and status updates.

George from accounting is celebrating his three-year anniversary! Colin from college is on his fifth job!

It’s become such a professional staple that not using the platform to its fullest extent could mean missing out on scoring a dream job, tapping into that elusive contact’s network and even discovering your next best hire.

So to make sure you aren’t squandering your networking opportunities, we tapped LinkedIn experts (including one directly from the source!), along with some super users to share their best LinkedIn tips.

If you’re gunning for a new gig, this may be your year: In LinkedIn’s 2015 U.S. Recruiting Trends report, half of talent managers said that finding quality candidates was their No. 1 priority—and social professional networks have become their top source for ferreting out first-class hires.

Tips Tailored for Job Seekers

Here’s how to prime your profile to make it stand out from the crowd:

1. Let them see you. Selfie lovers, rejoice. You now have a business case for perfecting the angle on those solo shots.

“LinkedIn profiles with a picture are 14 times more likely to be viewed,” says Catherine Fisher, LinkedIn’s career expert.

Not only does simply having a photo get you views, but refreshing your profile photo will help boost them. According to LinkedIn data, Millennials change their profile photos more frequently than any other age group—which means they’re also the most viewed demo on the site.

3 Tips Tailored for People Looking to Boost Their Brand

3. Maximize character counts. Your LinkedIn profile is chock full of mini sections that can double as areas where you can claim professional bragging rights.

Take your Summary description, which offers up to 2,000 characters. So trade that boring, one-sentence description for one that touts your big professional accomplishments—with plenty of keywords baked in.

The Description box beneath each job within the Experience section also holds up to 2,000 characters—prime space for sharing a case study, customer testimonial or other big wins you scored at each job, says Viveka von Rosen, author of “LinkedIn Marketing: An Hour a Day.”

And remember that it’s not just text you can add—LinkedIn lets you upload documents, photos, links, videos and presentations to your Summary and Experience sections.

Did you help produce a commercial at your first job? Pen a big whitepaper at your last one? Have a personal website you’re proud of? Attach them so would-be clients can see real examples of the impact you made.

Tips Tailored for Hiring Managers in Search of Superstars …

3. Check recent activity. Once you’re ready for a profile deep dive, don’t just stay on a candidate’s profile page. Get a sense for what they’re interested in, what trends they watch, and which well-known business people they follow by checking out their activity feed, suggests von Rosen.

You get to this page by clicking on the drop down menu next to the “Send a message /InMail” button, then choosing the “View recent activity” option.

If the candidate hasn’t set their settings to private, you should be able to see what types of content they’ve shared and liked. Looking for an innovator? Perhaps the one who hangs on Richard Branson’s every word is the right fit for the job.

See all 9 tips and the complete article

 

Make Sure These Four Items Appear in Your LinkedIn Profile

LinkedIn Introduces Analytics For Your Posts

Publishers now be able to get detailed information about how readers are interacting with their posts on the career-focused social network.

If you publish on LinkedIn, you now will be able to get detailed information about how your content is performing. The career-focused social network announced today that it has created an analytics dashboard for publishers on the platform.

The company is offering the standard insight metrics, including number of views, comments, likes and shares on posts but also shows profiles of individuals who have interacted with a post. It also displays demographics of readers, broken down by geography, industry, job title and traffic source.

linkedin-analytics

LinkedIn member David Petherick, who put together a detailed look at the new feature, listed how LinkedIn analytics can be used:

See the analytics and the complete article

3 steps to writing the best LinkedIn headline

by Andrew Hutchinson

Probably the biggest challenge of creating a LinkedIn profile is maximising every field — ensuring all your descriptions and language present you in the best light.

LinkedIn is the new résumé — while it doesn’t necessarily replace the paper version, it’s the first place most people are going to look at when you apply for a new job, and the place where recruiters and headhunters are most likely to come across your profile. It’s important to do whatever you can to ensure you’re found, but also to stand out and have visitors stick around to read about the great things you can offer.

In this context, it’s your headline that stands as the most important element — your key opportunity to make a positive first impression and entice the reader to want to know more.

So it’s important you get it right. But how do you go about doing that? What keywords or terms should you include in your headline? What things should you avoid?

Here are a few expert tips on creating and maximising your LinkedIn headline and building your personal brand on the professional network.

Step 1: Clarify

Like all web-based search, LinkedIn is reliant on keywords. Searches are made based on keyword queries, and while context also plays a part, it’s the key terms that will lead people to your profile in the first instance.

In LinkedIn search, your headline is one of the most highly weighted elements, meaning the words you use here are very likely to influence where you appear when someone goes looking. So how do you find the right ones to use?

Use LinkedIn’s built-in comparison tool

An easy way to get an idea of your options is to use LinkedIn’s built-in search function to see what others in your industry are calling themselves. To do this, you first need to ensure you’ve selected an industry on your profile. Once you have, go to the edit option for your headline and click on ‘See what other users in your industry are using’:

Your professional headline

This will open up a new window with a listing of other people within your industry, along with their headlines. This is good, basic research to get an idea of how people are utilising headlines in your field.

Search job listings in your industry to see what terms people are using

Another basic — but relevant — way to work out what terms to use is to go to the jobs tab in LinkedIn and search for positions being advertised in your field.

Search current LinkedIn positions

This is important because often companies will create their own titles and definitions – what you were called in your last job might not necessarily be what the industry is calling that same position. Going though the listings, you can get an idea of the terms being used, and in particular, take note of the specifics. People searching for a ‘Social Media Editor’ may not find you if you list yourself as an expert in ‘Social Media Editing’.

Those small differences in language are important – consider searcher intent over self descriptors to ensure you’re getting all the attention you can.

Use Google Trends for research

Ideally, you’d be able to search for the most common keywords searched on LinkedIn specifically, but since that’s not an option, you can use Google Trends to search for the most common terms being used in your industry.

I had an example of this come up recently when working with an accounting firm. They had the term ‘accountants’ prominently featured on their website, but not the word ‘accounting’. As with the previous note, those differences are important. A Google Trends search will highlight which terms are being used, by region, which can help you refine your best potential keywords.

Google Trends

Now, obviously, it’s contextually relevant – ‘accounting’ is most probably not the term searchers are going to use when seeking future employees, but matching up variations of your job title or potential title will show you which terms are more commonly searched on the web, providing additional guidance on what terms you should use.

Search by job trends

Job search website Indeed has created an interesting job title trends tool which analyses listings from thousands of job sites and shows how many job listings contain the terms you search for, by percentage.

Indeed trends

Using this tool you can get an idea of what the more searched terms are on job sites and industry trends. The search is not region-specific, so the data should only be used as an indicator, but it may help guide you towards the words to use to maximise your findability.

See steps 2,3, and the complete Firebrand article.