There’s no doubt that LinkedIn is a great way to find a new job. They have successfully implemented a way to advertise openings based on how closely they relate to your title. If you are a Human Resources Manager, chances are you will see a handful of ad’s for HR Manager positions local to you.
On the flip side as a candidate it makes applying to positions so much easier. If you have applied to a position before you know that some companies have an application process that makes taking the SAT’s look easy. You have to individually write out every job you’ve had, schools you’ve attended, references, etc. etc. With LinkedIn in most cases you can click apply, attach your profile and you’re done!
However if you are going to use the tool you need to use it correctly in order to be successful with it.
- Have a complete profile or resume attached. The beauty of LinkedIn is that you can apply to a job in just a few clicks. You do not have to painstakingly fill out a profile with hundreds of text boxes. You can click apply, send your profile (or attach a resume) and done. As a result make sure your profile is complete. You wouldn’t send a blank resume would you?
- Be well connected. I have written in the past that the best way to differentiate yourself from the hundreds of other applicants is to have direct connection with that company. If you are connected with someone from the hiring team you can drop a note or a message to that person specifically prompting them to give your resume a second look.
- Apply to a job with an incomplete profile. I can’t tell you how many times someone will send me their LinkedIn application with just job titles and company names only and no other details. Not only does this not show me the information I need to know, it also shows me you are lazy. If you aren’t willing to take the extra step to either attach a resume or complete your profile, what kind of employee will you be?
- Annoy the job poster. From time to time the contact information of the poster will be on the job. Or you will be connected to someone from that company yourself. Above I said that you should contact someone from the hiring team to get your resume noticed. However I said contact, not annoy. Do not send the job poster a daily message “have you seen my profile yet??” There is a very fine line between professional persistence and being annoying. You don’t want to be the latter.